Every sweep compares each tracked page against its last capture, and an AI analyst writes what changed, how important it is, and why it matters to someone selling against that company — tuned by your monitoring intent. Blog posts and press coverage flow into the same feed, grouped by day, filterable by kind and watchlist.
How they pitch. Where you win — with the exact sentence your rep should say. Where they win — with the counter. Objection handling and the discovery questions that expose their gaps. Grounded in your own positioning profile and refreshed from recorded signals, with a baseline card ready the day you add a competitor.
Hit ⌘K anywhere and ask in plain language. Answers come back as a headline, tight bullets and the intent behind the move — generated only from your recorded signals, with citations you can click to jump to the company behind them. If the signals can't answer the question, Spyline says so instead of guessing.
Put up to four competitors next to each other on the signals Spyline tracks — activity score, momentum, publishing volume, media presence, SEO. The leader on each row is flagged automatically, and the positioning tracker shows the headline each company leads with today next to what it said before.
A daily brief in the app and scheduled email reports for the team: what moved, who's gaining, and the two or three signals worth raising in your deal review — each one intent-scored. Send now when you need it before a meeting; otherwise it arrives on your cadence.
Alert rules read like sentences: when a signal kind, for a watchlist, at an importance threshold — then email the team instantly. Everything below the threshold waits quietly in the feed and the weekly brief. You control the cadence; Spyline respects it.
Every scan stores a full-page screenshot. When something changes you get the previous and current captures side by side, the exact copy that changed highlighted, and a permanent baseline of what the page looked like when you started watching. Proof you can paste into a deal review.
Beyond the homepage: pricing, product, careers, locations — up to ten pages each, discovered automatically by crawling the competitor's site and approved by you. Sweeps run every 6 hours, daily or weekly, and a change log keeps every detected change, page by page.
Group competitors — direct rivals, emerging, watch-only — and filter the feed, alerts and briefs by group.
Rank and SEO-quality audits for every competitor, with signals when someone overtakes a query you care about.
The homepage headline each company leads with today, next to what it said before — repositioning made visible.
A 0–100 score per competitor from website, blog and media activity, with 7-day deltas and history.
High-importance signals, digests and reports collect in the bell — nothing important scrolls away.
Send a compare view or a signal to a teammate with one link — context arrives with it.
Five minutes of setup. We find your competitors for you.